Overview:
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 97% of the total device shipments in the industry.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give a further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarise:
- Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
- Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
- Smsung, nevertheless, retained the spot as the world’s top smartphone player annually.
- Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
- HONOR experienced a healthy double-digit growth of 27% YoY whereas Huawei grew by triple-digits, the only top 10 smartphone to do so.
- In terms of regional performance, the Middle East and Africa (MEA) exhibited the highest annual shipment growth while Europe experienced the highest decline.
Table of Contents:
- Introduction
- Updates
- Key Takeaways
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Global
- Asia Pacific
- China
- India
- Japan
- Korea
- Key Asian Countries
- North America
- US
- Canada
- Europe
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
- Flatfile
- Definitions
- Contacts
Published Date: February 2024
